Physical Description:x, 257 pages : illustrations ; 25 cm.
Edition:First edition
Publisher:New York :Crown Business,c2013.
General Note:
Includes index.
Formatted Contents Note:
Think differently -- Be open to opportunity -- Stay true to your brand -- Engage your workforce -- Lead with empathy -- Deliver dazzling service -- Use technology to delight customers and employees -- Practice full spectrum marketing -- Let customers fuel your growth -- Form lifelong partnerships -- Build a sustainable business.