The basics of bragging better -- The "b" word -- Why is bragging so hard? -- Be proud -- Be loud -- Be strategic -- The campaign of you -- Resumes, bios, headshots and personal websites -- Introductions -- Pitching -- Salary negotiations -- Public speaking -- Bragging online -- Going pro -- Facing your bragging fears -- How to deal with being "out there" -- How to help others brag better -- Ask others to brag for you, too -- Your brag better future.