Introduction; Chapter 1. The Science and Mechanics of Sending and Receiving Emails; Chapter 2. CAN SPAM Laws, SPAM Filters, Junk Folders, ISPs, and Other Barriers to Email Deliverability; Chapter 3. Anatomy of an Email Message; Chapter 4. Optimizing the All-Important "From" and Subject Lines; Chapter 5. Rules for Writing Clear, Compelling Emails; Chapter 6. Email Design Options: Text, HTML, Text in an HTML Shell; Chapter 7. Rich Media and Embedded Video; Chapter 8. Hyperlinks, CTAs (Calls to Action), and Landing Pages; Chapter 9. Autoresponders; Chapter 10. Writing and Publishing an Email Newsletter; Chapter 11. Personal Emails for Every Occasion; Chapter 12. Business Emails for Every Occasion; Chapter 13. Email Marking that Sells; Chapter 14. The Role of Email in Content Marketing; Chapter 15. Device-Specific Email Design; Chapter 16. Integrating Email into a Multichannel Communications Program; Appendix I. Emoticons and Emojis; Appendix II. Model Marketing Email Messages; Appendix III. Sample E-Newsletters; Appendix IV: Select Email Service Providers; Appendix V. Email Marketing Fundamentals at a Glance; About the Author; Index.