"Create an attractive website that draws in visitors-no coding required! There's more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through the steps of creating an attractive and effective website using today's top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers. This Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!"
Details
ISBN:9781394232987
Physical Description:xiii, 368 pages : illustrations ; 24 cm
Publisher:Hoboken, New Jersey :John Wiley & Sons, Inc.,[2024]
Introduction -- Part 1: Getting started with DIY websites. From groundbreaking to grand opening: constructing your website step by step -- Laying your website's foundation -- Part 2: Creating a site that people will visit. Resonating with visitors -- Nailing SEO basics: search engine optimization 101 -- Killing it with keywords -- Part 3: Architecting plans for your website. A place for everything and everything in its place -- Content scaffold: supporting your website's information -- Preparing your site's content -- Part 4: Designing and laying out your website. Deconstructing the anatomy of web pages -- Unfurling the canvas of design options -- Generating leads from your website -- Part 5: Going live and measuring results. Optimizing each page for search (on-page optimization) -- Ribbon-cutting in cyberspace: your website's grand opening -- Securing your website -- Keeping up with the Joneses: measuring what you built and making it better -- Part 6: The part of tens. The ten commandments of building a successful website -- Ten rookie mistakes to avoid -- Index.