Building a storybrand : clarify your message so customers will listen
Book |
HarperCollins Leadership, an imprint of HarperCollins,
[New York] :
[2017]
- 0 of 1 Copy Available at Libraries in Niagara Cooperative
- 0 current holds with 1 total copy.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Niagara-on-the-Lake | 3500 MIL | Adult Business & Finance | Copy hold / Volume hold | Checked out |
About
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
Details
- ISBN: 9781400201839
- Physical Description: x, 228 pages : illustrations ; 22 cmprint
- Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
- Copyright: ©2017
- Bibliography, etc. Note: Includes bibliographical references (pages 225-228).
- Formatted Contents Note: The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
Related
Subjects
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Branding (Marketing)
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Advertising >
Brand name products.
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Product management.
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Marketing.
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Selling.
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Customer relations.
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BUSINESS & ECONOMICS / Marketing / General.
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BUSINESS & ECONOMICS / Sales & Selling / General.
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BUSINESS & ECONOMICS / Business Communication / General.
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Advertising >
Brand name products.
-
Branding (Marketing)
-
Customer relations.
-
Marketing.
-
Product management.
-
Selling.