"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
Details
ISBN: 9780063136892
Physical Description:592 pages ; 23 cm
Edition:New and Expanded edition
Publisher:New York :Harper Business,2021.
General Note: Revised edition of the author's Influence , c1993.
Bibliography, etc. Note: Includes bibliographical references and index.