Flip the script : getting people to think your idea is their idea
Book |
Portfolio/Penguin,
[New York] :
2019.
- 1 of 1 Copy Available at Libraries in Niagara Cooperative
- 0 current holds with 1 total copy.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Welland Main | 658.85 Kla | Adult Non-fiction | Copy hold / Volume hold | Available |
About
"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion."--
Details
- ISBN: 9780525533948 (hardcover)
- Physical Description: xii, 238 p. ; 22 cm.print
- Publisher: [New York] : Portfolio/Penguin, 2019.