Brutal Simplicity of Thought : how it changed the world
Book |
First U.S. edition |
St. Martin's Press,
New York :
c2013.
- 1 of 1 Copy Available at Libraries in Niagara Cooperative
- 0 current holds with 1 total copy.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Welland Main | 659.1 Saa | Adult Non-fiction | Copy hold / Volume hold | Available |
About
The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency. How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
Details
- ISBN: 9781250012951 (hc) :
- Physical Description: 107 pages : illustrations (some color) ; 25 cm.print
- Edition: First U.S. edition
- Publisher: New York : St. Martin's Press, c2013.
- General Note: Statement of responsibility from introduction.Originally published in Great Britain : Ebury Press, c2011.