Formatted Contents Note: Business planning for your life's work -- Slingshot round the moon -- Start at the end -- Juggling on the balance beam -- Is the juice worth the squeeze? -- Cheating at solitaire -- Everyone's outsides -- Mosaic in the mirror -- Find your catalysts -- Catalysts, part two : rise of the IBOD -- The calculus of culture -- The light of predictability -- Failing forward -- Live the ripple.