About
Creating talks that are unforgettable. Since taking over TED (the letters standing for "Technology, Entertainment, Design") in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form. This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don't be intimidated. You may find it more natural than you think. Insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more. Everything from how to craft your talk's content to how you can be most effective on stage. This is the 21st-century's new manual for truly effective communication. Create impact with your ideas. Trained as a journalist, Chris Anderson launched many successful websites before his nonprofit foundation acquired TED in 2001. His TED mantra "ideas worth spreading" continues to blossom with more than one billion TED Talks (website: TED.com) viewed annually. TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful TEDTalks which are 18 minutes or less, often viewed on YouTube. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics - from science to business to global issues.