Power and persuasion in media and advertising
Book |
Crabtree Publishing Company,
New York :
[2018]
- 2 of 2 Copies Available at Libraries in Niagara Cooperative
- 0 current holds with 2 total copies.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Niagara-on-the-Lake | 3520 DOW | Children People at Work | Copy hold / Volume hold | Available |
| Welland Main | J659.1019 Dow | Children - Non-Fiction | Copy hold / Volume hold | Available |
About
Go ahead, buy it. You know you want it.... How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
Details
- ISBN: 9780778745440 (hardcover)
- Physical Description: 48 pages : color illustrations ; 23 cm.print
- Publisher: New York : Crabtree Publishing Company, [2018]
- Bibliography, etc. Note: Includes bibliographical references and index.
- Formatted Contents Note: Introduction -- Freedom of the press -- You, the consumer -- Creating advertising -- Targeting you.